Airtel Partners with Lionsgate to Bring Premium Content to India
Telecom major Bharti Airtel on Wednesday said it has entered into a partnership with global content platform Lionsgate and Starzplay, the international premium subscription platform from Starz, to bring premium content from Lionsgate Play to customers in India.
The partnership volition requite Airtel customers access to a deep portfolio of Lionsgate feature films content, which volition exist available on Airtel Xstream app and web platforms, Airtel said, calculation that its Xstream app has a catalogue of over 10,000 movies and shows forth with 400 TV channels.
The content volition exist bachelor in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.
"We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks programme. Our mission is to make Airtel Xstream the about loved digital entertainment platform in Bharat and enable best-in-grade experience beyond a range of connected devices and applications," Adarsh Nair, Master Product Officeholder, Bharti Airtel, said in a statement.
"We will go on to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to please customers in Bharat," Nair said.
Lionsgate Play'southward initial offering includes the "Hunger Games" and "Twilight Saga" franchises, multiple Academy Award winner "La La Land", and the critically-acclaimed international breakout striking "Wonder" among its deep slate of box office successes.
In addition, Airtel customers will have admission to recent hits like "American Assassin", "Robin Hood", and "The Spy Who Dumped Me", amid others.
"Telcos play a huge role in increasing the availability of premium content on digital platforms, and we're proud to bring together forces with a partner like Airtel that combines enormous reach, a powerful make and unparalleled distribution expertise," said Rohit Jain, Managing Manager, Lionsgate Play Southern asia. "This is another major step forward in bringing an heady and unique content experience to our Indian audience," Jain added.
Source: https://beebom.com/airtel-partners-with-lionsgate-to-bring-premium-content-to-india/
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